Hollywood will be out in full-force the night before the Academy AwardsÂ® for the sixth annual “Night Before” fundraiser to benefit the Motion Picture & Television Fund (MPTF). The event will be held at the Beverly Hills Hotel the evening of February 23.
The first “Night Before” event was held in 2003, and instantly became one of the most coveted invitations in town kicking off what is now a much-anticipated awards season tradition. Since its inception, the “Night Before” fundraiser has raised more than $30 million for MPTF.
Sponsors of this year’s event will include AOL, McDonald’s, HP, L’OrÃ©al Paris, Target, Variety, Marilyn & Jeffrey Katzenberg, and Panavision and Deluxe Entertainment Services Group.
“This event raises more money to help the entertainment industry than any other single event we do,” said Ken Scherer, CEO of the Motion Picture & Television Fund Foundation. “The money raised here during the past six years has changed the lives of countless people in the entertainment industry, through the various services and programs offered by MPTF.”
MPTF Chairman Jeffrey Katzenberg added, “This year, more than any other, we are asking the entertainment industry to come out and help those in the business who are facing some type of hardship, financial or otherwise. There are people who are losing their cars and homes; the need has never been greater. The money raised from this event will enable MPTF to keep up with the increasing requests for help and hopefully we won’t have to say ‘no’ to anyone.”
Expect a star-studded crowd at the event since celebrities on this year’s hosting committee include Jennifer Aniston, Tanya Haden Black & Jack Black, Kate Capshaw & Steven Spielberg, Don Cheadle, George Clooney, Luciana & Matt Damon, Cameron Diaz, Leonardo DiCaprio, Jamie Foxx, Jake Gyllenhaal, Katie Holmes & Tom Cruise, Angelina Jolie & Brad Pitt, Jennifer & Tobey Maguire, Jada Pinkett Smith & Will Smith, Christine Taylor & Ben Stiller, Justin Timberlake, Rachel Weisz, Rita Wilson & Tom Hanks, Kate Winslet & Sam Mendes, Reese Witherspoon, RenÃ©e Zellweger, Catherine Zeta-Jones & Michael Douglas.
Source: Yahoo! Finance