Nickelodeon will be premiering the one hour long “Dora the Explorer” movie “Dora Saves the Mermaids” on November 5, 2007 at 7 PM Eastern. The movie stars Dora in an all new adventure at the beach. During beach cleanup day Dora and her friends hear the story of the fall of the mermaid kingdom from a singing clam and set out to save the kingdom using the magic crown they found washed ashore during the cleanup. The film will have a prominent environmentalist message about keeping the oceans clean and protected from garbage dumping.
In conjunction with the film the Nick Jr website, www.nickjr.com, has released a new Dora game based on the movie as of October 17, 2007. There will be a PSA featuring Dora, Cameron Diaz, and real kids about cleaning up the ocean, as well as a sneak preview on the movie available to mobile phone users and users of the Nick Jr video streaming service starting on October 29, 2007.